Expo 2020 Dubai – similar to large scale global events, such as the Olympic Games and FIFA World Cup – will stimulate long term investment in the UAE’s infrastructure and services and offer opportunities for business expansion.
The Dubai Expo will be a major catalyst for job creation and business growth. It offers companies a range of opportunities to pursue business development and sales expansion. It also offers a strategic opportunity to both directly engage as partners, sponsors and suppliers as well as develop and offer services and products to the millions of expected visitors and the UAE generally.
But the opportunities will be long-term both leading to and after the event. Some of the opportunities for business include:
- Developing strategic partnerships and supply-chain opportunities in major industrial sectors;
- Selling to major public and private sector organisations in the region;
- Providing goods and services for the venue and related site construction, operations and management of events;
- Building and operating visitor services, such as retail, hospitality and catering operations; and
- Designing and delivering products and services to participating country pavilions and corporate sponsors and participants.
For some companies, Expo 2020 Dubai is an opportunity to launch hospitality packages and travel itineraries. Here new business travel and convention services can be created, and visitor retail, hospitality and accommodation services developed.
There will also be a wider impact in terms of growth and employment in a range of sectors, such as construction, architecture and interior design and government agencies. Both the public and private sectors will also need to ensure that existing staff have the skills, such as customer service, communication skills, and cultural awareness.
For your company, then, Expo 2020 Dubai can:
- Showcase your service, product and process innovations on a world stage and engage with institutions, governments and consumers;
- Target directly 25 million visitors, engage with regional government bodies and leverage on a national marketing and communication platform to support brand visibility;
- Develop brand awareness to millions of visitors and participating governments and policy makers from nation-states; and
- Provide an opportunity to launch new products and services in both consumer and business-to-business markets and gain international recognition.
But you need to ACT NOW!